Global Marketing Leadership. Commercial Transformation. Digital Execution.

Combining Strategic Marketing, Creative Thinking and Commercial Execution.

Marketing Leadership

Connecting Strategy with Commercial Execution

I develop marketing strategies that connect business objectives, market opportunities and digital capabilities.

My focus is on strengthening customer engagement, accelerating growth and turning strategic ambition into measurable results.

Let’s talk

Cases

Global Marketing at Bucher Hydraulics: Driving Strategic Transformation

Aligning global marketing strategy, digital capabilities and commercial objectives to strengthen customer engagement and support Bucher Hydraulics’ transition towards integrated, solution-oriented market approaches.

heo Group: Building an Integrated Marketing Organisation

Developing marketing structures, strengthening digital capabilities and aligning creative execution with commercial strategy to support growth across international markets and diverse brand portfolios.

Corporate Culture at Vaillant: A Transformation Journey

Strategic interventions in leadership, communication, and workplace design steer Vaillant towards a dynamic and responsive corporate culture, meeting the challenges of the modern HVAC market.

Thiele: Exploring Predictive Maintenance with Machine Learning

Evaluating the potential of machine learning to improve industrial conveyor reliability, combining customer research, technological assessment and financial modelling to explore new service-based business opportunities.

Birkenstock: Brand Experience at Sole DXB

Developing an immersive brand experience at Dubai’s Sole DXB festival, combining creative direction, retail design, project management and staff training to engage visitors and generate approximately 1,500 leads.

Bowers & Wilkins: Connecting Sound, Design and Brand Experience

Developing an immersive brand experience in collaboration with BMW, combining premium audio technology, experiential design and customer engagement at the BMW erleben event.

Morfius: Connecting AI Innovation with Market Strategy

Exploring European market opportunities, customer needs and strategic positioning to support the development of an emerging AI technology business.

Solving Complex Challenges

With over two decades of entrepreneurial and marketing leadership experience, I connect strategy, technology and commercial execution to solve complex business challenges and drive sustainable growth.

Organisations & Brands

How I work?

Strategy to Execution

1. Assess Markets & Capabilities

Evaluate market dynamics, customer needs, competitive positioning and digital capabilities to identify opportunities and barriers to growth.

2. Align Teams & Objectives

Connect marketing, sales and cross-functional teams around shared priorities, clear responsibilities and measurable business objectives.

3. Define Strategic Priorities

Translate insights into actionable roadmaps, establishing milestones, KPIs and the capabilities needed for successful execution.

4. Execute & Enable

Drive implementation through integrated marketing initiatives, digital technologies, sales enablement and coordinated cross-functional execution.

5. Measure & Scale

Evaluate commercial impact, refine performance and scale successful initiatives across markets, teams and channels.

From Strategy to Execution

Combining industry experience, strategic marketing and digital expertise to address complex business challenges. From concept to implementation, my work focuses on strengthening market positioning, customer engagement and commercial performance.

Selected Work & Experience

Explore real-world examples where strategic marketing has driven growth and innovation. Each case study illustrates solutions to unique challenges, demonstrating my approach to meeting diverse client needs.

Open to professional exchanges, collaboration and new opportunities.