Branding and strategic consultancy for Morfius, focusing on high-impact GenAI solutions.
Branding and strategic consultancy for Morfius, focusing on high-impact GenAI solutions.
Market Analysis
in-depth market analysis to identify entry barriers in the European landscape
Rebranding
Overhauled the Morfius brand identity, introducing a consistent branding guideline.
Presentations
Developed and presented two key product pitches to major European corporations, ERGO and SAP.
Implementation
Initiated the groundwork for integrating new branding guidelines across all platforms and communications.
Introduction
As the Strategic Advisor and Head of Strategy and Go-to-Market Europe for Morfius, I spearheaded the establishment of the German subsidiary of this visionary US software start-up. My role involved the comprehensive development of personalized GenAI applications tailored to unique business needs. This initiative required a refined understanding of European market barriers and a strategic overhaul of Morfius’s visual and communication identity to align with professional standards expected by major industry players like ERGO and SAP.
